Monday, March 7, 2011

What to expect from HardMetrics in 2011

Wow! It's been a whirlwind few weeks since I joined HardMetrics, but as I've gotten to know my HardMetrics teammates and many of our clients, my instincts have been 100 percent confirmed: This is a great opportunity for me.

When I entered "free agency," I had a number of potential career moves put in front of me, but I was looking for a company that had a great solution, a great product, and a great team.

I know how to build a successful sales and marketing organization. That's my core skill set and area of expertise, but the best sales organization in the world can't sell a product that doesn't hit the mark with its target market.

Last January I started talking to the HardMetrics team, and I was immediately impressed. HardMetrics Performance Manager flat-out works for call center-driven organizations. Our customers are willing to step up and tell the world about the positive changes that are enabled by real-time visibility into call center operations and the subsequent impact on overall business operations.

They rave about our launch process, our domain knowledge, the quality of our staff, our ongoing customer support, and our flexibility in accommodating changes as they learn, grow, and expand the scope of their implementations. We have proven case studies with signature clients that can be publicized and expanded upon. In short, the only thing that was missing was additional market presence and visibility. And that's where I come in.

I'm excited to be on board. I've enjoyed my interactions with customers I've met, and there are a number of customers I'm planning to meet with in the near future. They have all given me great feedback on our company and our solution, and expressed a willingness to participate in the HardMetrics customer community.

To capitalize on that, I'm planning to establish a user group advisory board. If you're interested, please let me know. In addition, we've already started the process of increasing visibility through a concerted marketing initiative.

We plan to have a significant presence at trade shows such as the ATA 2011 Convention and Expo, SOCAP International 2011 Symposium, and the ICMI ACCE Conference and Expo. I'll post more details on where we'll be and what we'll be doing at each show as they get closer. I look forward to meeting all of you in the coming weeks and months!

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